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A Beginner's Guide to the App Market

Heather Vacca - Wednesday, April 26, 2017

If you’re an app developer wanting to get your app out to the public, you already know how difficult this can be. With millions of apps in the app store, the market is highly competitive. Getting the traffic and rankings you need to succeed is a challenge in itself. However, by optimizing your app and marketing it to the right people, you can build a core of followers that will expand over time.

All app developers have to start somewhere. Below are some tips for beginners who are ready to deliver their app to the masses.

Release Your App Early

The first step in entering the app market is to work with the right team of app developers who won’t just build you a great app but ensure that it works well, too. The app should be released early with its core features so that people can test it out before it’s officially released. Not only will you get an idea of how your app is working, but also you can build initial buzz around your app. When the official release date arrives, you will have a user base that is excited to try all the features.

Distinguish Your App

The next step is to separate yourself from the other apps in the app market. There are two effective ways to do this. The first is to create an app that has unique features. This can feel unrealistic, but dig deep into the services you offer and how you can add your own twist that is exclusive to your business. This gives you an edge as you enter the app market and connect with highly targeted audiences.

Select Initial Users

Another strategy that works well is exclusivity. You can roll out your app to certain regions or by invitation only. This would appear to limit your growth, but in reality, the tactic works well. It creates hype around your app and develops good user relationships with a niche audience.

Optimize Your App

Optimization is also important when launching a new app. To optimize your mobile app, think in terms of SEO, as it’s not really that much different. Use the right keywords in your title and the description so that when people search for apps in this niche, yours will come up.

Include Social Sharing Options

The last step is to include social sharing options so that you gain more exposure and give users additional ways to be engaged. For example, if you create an app that’s a game, you can give high-scoring users the option to share their high score. If you create a fitness app, encourage users to create a profile and connect with others in the community.

The app market can appear intimidating, but it’s all about finding your space. As you receive feedback from your users, you can make updates as necessary. This will improve the functioning of your app, show that you take users seriously and grow your community of followers.

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